'Ad Infinitum' is a new installation designed by Sella Concept for the London Architecture Festival (LFA).

OReilly were commissioned to create a series of images for the subsequent press releases of the festival. The scene was built as a complete CGI environment in order to test and optimise the installation and lighting conditions.

The installation will be installed in the front atrium space of Conran on Fulham Road London during the (LFA).